Our Stores

Novela is Singapore's home grown multi-brand beauty retail chain store. Our core belief is that authentic beauty originates from within, and with the right skincare and makeup routine, it can radiate outward, accentuating one's innate elegance. We are committed to simplifying and enhancing our customers' shopping experience by curating an extensive collection of top-quality skincare and makeup products. We offer the best prices available, giving our customers the opportunity to handpick the perfect items from our exclusive selection of the finest beauty offerings.

NOVELA Outlets

Bugis Plus:

201 Victoria Street,
#02-62/63,
Singapore 188067

Phone

+65 8380 6510

Operating Hours

Monday - Sunday: 10am - 10pm

IMM:

2 Jurong East Street 21,
#02-41,
Singapore 609601

Phone

+65 8380 6506

Operating Hours

Monday - Sunday: 10am - 10pm

Paya Lebar Quarter

10 Paya Lebar Road,
#02-15/16,
PLQ Mall Paya Lebar Quarter,
Singapore 409057

Phone

+65 8380 6519

Operating Hours

Monday - Sunday: 10am - 10pm

Tampines 1

10 Tampines Central 1,
#01-33/34/35,
Singapore 529536

Phone

+65 8380 6517

Operating Hours

Monday - Sunday: 10am - 10pm

Velocity@Novena Square:

238 Thomson Road,
#01-36/37,
Singapore 307683

Phone

+65 8380 6511

Operating Hours

Monday - Sunday: 10am - 10pm

Waterway Point:

83 Punggol Central,
#01-50,
Singapore 828761

Phone

+65 8380 6514

Operating Hours

Monday - Sunday: 10am - 10pm

Yue Hwa:

Yue Hwa Building,
70 Eu Tong Sen Street,
Singapore 059805

Phone

+65 8380 6509

Operating Hours

Monday - Sunday: 11am - 9pm